Lucas Oil Outdoor Line, a maker of outdoor industry lubricants and cleaning products, announced its newest rep groups for the Midwest and South Central U.S.

Ferguson-Keller will rep 11 states in the Midwest region while Frontier Sales & Marketing Group will represent four states in the South Central U.S.

Based in Minneapolis, MN, Ferguson-Keller has over 48 years of experience in the hunting, fishing, marine, and outdoor markets and represents leading manufacturers within the industry.

“Our team is very excited and in a perfect position to partner with Lucas Oil. The Outdoor and Marine Product lineup fits excellent with our current brand portfolio. Ferguson-Keller works diligently to have the opportunity to be able to partner with iconic brands throughout the industry. We are ready to grow and expand the business in our Central Midwest territory and we are very excited to provide excellent service to all of our current and future customers,” said Sean Kunzer, president of Ferguson-Keller.

Frontier Sales & Marketing Group is based in Katy, TX. Founded by Dennis Clark and Brad Downey in 1999.“We are so pleased to be representing a fine Brand like Lucas Oil. We hope to be instrumental in fueling their growth in the Outdoor category for many years to come,” said Brad Downey, principal of Frontier Sales & Marketing Group.

“We are so excited to welcome Ferguson-Keller and Frontier Sales into the Lucas Oil Outdoor Line family,” says Lisa Marie Young, business development manager for Lucas Outdoor Line. “We know that aligning our company with trusted names like these two will help us to grow and better serve our customers. We look forward to moving forward together.”