Guidefitter, the industry network for professional outdoor guides and outfitters and influencer marketing platform for hunting, fishing and related outdoor brands, announced that Ian Jackson has joined the company as vice president of marketing. Jackson comes to Guidefitter from PopSockets where he most recently led e-commerce and digital marketing.
Guidefitter’s engaged online community of outdoor enthusiasts partners with over 200 brands to expand the influencer’s marketing model to drive sales and brand affinity for measured results. Guidefitter’s network of outdoor professionals is a community of like-minded consumers with a spending power of nearly $3 billion.
“Ian is exactly what we’ve been looking for,” says Bryan Koontz, Guidefitter CEO. “A marketing leader that understands the technical nuances of digital and performance marketing yet sees the value in building a brand. He has the experience we need to drive the company toward this next phase of growth.”
Leveraging his extensive brand marketing, digital, and ecommerce background, Jackson will be responsible for composing the overall marketing vision, bringing together each aspect of the consumer experience while based in Bozeman, MT.
“Guidefitter has an incredibly passionate consumer base and an immeasurable amount of potential,” says Jackson. “They’ve seen a huge amount of growth over the past few years and I can’t wait to dig in. It’s going to be an exciting journey.”
Guidefitter has added more than 50 brand partners in the past year and hired more than 20 employees from industry-leading brands such as Sitka Gear, YETI, Simms Fishing Products, and now PopSockets.