Lowa Boots the U.S., announced the appointment of Rep First sales agency to manage the company’s Southeast territory. David Ripley, Greg Fischer, and Jim Screven will oversee LOWA’s sales and marketing efforts in Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, and Mississippi. They will also represent Tecnica outdoor footwear and T-Shoes, both distributed by LOWA in the U.S.


The three-person Rep First group, founded by David Ripley, was established in 1976 and is headquartered in Earlysville, Virginia with a satellite office in Oneonta, AL. The combined experience of the group crosses many boundaries including buying, retail, and sales in the outdoor industry. In addition to LOWA products, they represent several other strong national brands including KAVU, Johnson Outdoors, and Mountainsmith.

Rep First is committed to continue building business for LOWA by promoting targeted product assortments and providing exceptional service. “Rep First received overwhelming accolades from retailers throughout the Southeast,” commented Peter Sachs, general manager of LOWA Boots. “I am very confident that they will be a strong asset to our sales team.”