Johnson Outdoors announced the newly organized senior management team that will enable the company to enhance its product development and marketing initiatives.
As brand director, Hrubant will be responsible for the development of goals, strategies, and tactical execution for the entire Eureka! product line. He will manage U.S. product development, as well as leverage synergies with Canada, to develop brand equities and drive business focus. Prior to Johnson Outdoors, Hrubant worked with respected outdoor companies including Coleman, Mountain Hardwear, and W.L. Gore.
Grebe served as the product director for Eureka! tents for the past seven years and over the last two years has spearheaded marketing communications and web initiatives for all outdoor equipment brands.