Outdoor Retailer moved its Open Air Demo (OAD), which takes place on the eve of Outdoor Retailer Summer Market at a new location due to low water levels at Jordanelle Reservoir, the trade show announced late Friday.
The demo, during which retailers and media can test products from 140 outdoor brands as well as compete in some friendly events, will now take place at the Port Ramp Marina on Pineview Reservoir near Ogden, UT.
Low snow pack and runoff from the High Uintah Mountains has left the Jordanelle Reservoir, operating at less than 70 percent capacity – and dropping, said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director. The low water levels make it unsuitable for many water based activities, such as flying fishing lesson by Orvis and kayak, canoe and SUP demos.
“While Pineview water levels are also lower than usual, conditions have revealed sandy beaches with very few rocky areas,” said Hartounian. “In addition, the distance from Downtown Salt Lake is relatively the same. Our team is confident the location change will result in a superior demo experience for both our exhibiting brands and attendees.”