Lotto Sport USA, a division of Etonic Worldwide, is promoting its 2009-10 line of performance soccer footwear with a nationwide “Try Me” campaign. This grassroots campaign will take place at more than 200 on-field and in-stores events from July through August.
“Lotto is a soccer brand that has a strong following internationally,” said Richard Hiltz, general manager, Lotto Soccer. “In the states, we need to continue to generate awareness of Lotto and the leadership technology that sets us apart from the competition. By launching the Try Me campaign at retail and at grass-root soccer events, we will be able to put our performance shoes on thousands of soccer players. Once they try them, we feel strongly that they will purchase.”
The campaign will feature two shoes by Lotto; Zhero Gravity Tre and Vento Diablo KL Due. Consumers who try the Lotto soccer shoes on at a participating retailer or at a soccer event will receive a special discount on their purchase.
