Logo Brands Inc. has entered into an exclusive five-year licensing agreement with the University of South Carolina, effective January 1, 2022, through December 31, 2026.
Logo Brands will have exclusive rights to manufacture, produce and distribute officially licensed South Carolina Gamecocks tailgate and outdoor lifestyle products across national retail channels.
The product categories in the agreement include tailgate chairs, stadium seating, tables, canopy tents, and soft-sided coolers. Additional Logo Brands products will be used to produce the University’s drinkware, blankets, inflatables, and other tailgate accessories.
The University of South Carolina is the 23rd University to enter into an exclusive contract with Logo Brands to produce tailgate merchandise.
Logo Brands will make South Carolina tailgating products available through numerous national chains, including Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics, and on Logo Brands’ e-commerce site.
Logo Brands also has exclusive licensing agreements with the following universities: Alabama, Arizona, Arizona State, Cincinnati, Colorado, Connecticut (UConn), Florida, Fresno State, Georgia, Kentucky, LSU, Miami, Michigan State, Minnesota, North Carolina, Notre Dame, Ohio State, Tennessee, Vanderbilt, Virginia Tech, Washington, and Wisconsin.
Photo courtesy University of South Carolina