Logo Brands Inc. has entered into a multi-year exclusive licensing agreement with the University of North Carolina at Chapel Hill, effective January 1, 2022.
The agreement gives Logo Brands exclusive rights to manufacture, produce and distribute UNC-Chapel Hill tailgate and outdoor lifestyle products across multiple retail channels. The product categories include chairs, stadium seating, tables, tents and soft-sided coolers.
Logo Brands will continue to produce additional licensed Carolina products including drinkware, blankets, totes, inflatables, and accessories.
“We are thrilled to be the exclusive tailgate supplier for the University of North Carolina,” said Maggie McHugh, VP, Strategic Partnerships, Logo Brands.
Logo Brands will make Carolina’s tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and other major retail outlets, in addition to its e-commerce site.
Logo Brands also has exclusive licensing agreements with the following universities: Alabama, Arizona, Arizona State, Cincinnati, Colorado, Connecticut, Florida, Fresno State, Georgia, Kentucky, LSU, Miami, Michigan State, Minnesota, Notre Dame, Ohio State, Tennessee, Vanderbilt, Virginia Tech, Washington, and Wisconsin.
Photo courtesy Logo Brands
