Johnson Health Tech North America (JHTNA) recently received
the exclusive rights to the LIVESTRONG brand on its consumer and commercial
fitness equipment. The initial LIVESTRONG product offering will consist of
treadmills, elliptical trainers, and indoor cycles, all of which will be
featured at Dicks Sporting Goods stores this fall.
Lance Armstrong, Founder and Chairman of the Lance Armstrong
Foundation, said, “Our team has put countless hours of development into making
these products worthy of the LIVESTRONG name, and I am proud of this
partnership.
Staying fit has always been an important part of my life and leading an active
lifestyle is one of the best ways to stay healthy. Most importantly, purchases
of this product ensure that a minimum of
$4 million will go to the Lance Armstrong Foundation and the fight against
cancer.”
Mike Olson, Vice President of Sporting Goods/Mass Market Sales at JHTNA,
championed this agreement between the two organizations. “It was a natural fit,”
says Olson. “The mission of LAF and its desire to not only inspire, encourage
and empower cancer survivors but to take steps to prevent cancer through
education and encouraging an active lifestyle is something we obviously stand
behind and are proud to support. Weve put the same passion and excellence into
our line of LIVESTRONG fitness equipment, allowing people to take
responsibility for their own health and, with each purchase, a significant
donation is made to the foundation.”
Doug Ulman, President and CEO of LAF, hailed the new
partnership.
“The Lance Armstrong Foundation
is devoted to supporting survivors and committed to the fight against cancer.
We are pleased to see Johnson Health Techs development of a LIVESTRONG line of
fitness equipment that will help support our mission. Cancer will soon be the
leading cause of death worldwide and its never been more important to invest
in combating this disease and supporting the 28 million survivors around the
globe.”
