Live Eyewear Inc. promoted Alex Burke to the position of specialty sales manager. In his new role, Burke is responsible for the development and management of Live Eyewear’s sales activities in the specialty sporting goods market segment.
“Alex’s promotion to the specialty sales manager role is well deserved and puts him in a position to utilize his knowledge and expertise in the fitover sunwear category to its full potential,” said Karen Zappia, Live Eyewear vice president. “During his 16 years of experience in the fitover category, he has held positions in operations, customer service, account management and sales. In each role, his dedication to his responsibilities and unrelenting work ethic have delivered exceptional results.”
Zappia continued, “Alex’s experience in developing successful programs with both optical and specialty sporting goods accounts puts him in a unique position to identify areas of growth in our specialty market that have proven successful in the optical retail channel. This cross-market knowledge will prove invaluable when identifying and implementing new sales strategies designed to maximize the potential of the Specialty retail channel.”
Live Eyewear provides fitover sunwear and specialty UV filters under the Cocoons brand, which are designed to be worn over eyewear.
Burke commented, “Our specialty sporting goods business has seen tremendous growth over the last 10 years. I know there is a very large market potential for polarized fitover sunglasses that has yet to be tapped. We have the right product and the right people to make it happen.”
