LIV Golf Investments, led by golf legend Greg Norman, appointed Will Staeger as chief media officer. Also joining its leadership team are Slugger White, vice president, Rules & Competition Management and Jane MacNeille, vice president of communications.
Staeger brings over 25 years of experience managing media rights deals and production groups for brands. He has overseen acquisitions, production, streaming, and event divisions for companies including ESPN, Endeavor, WWE, and Dick Clark Productions. While working at Endeavor, he managed original production before overseeing the company’s NeuLion acquisition, later renamed Endeavor Streaming as President of that division. Prior to Endeavor, he managed production strategy for WWE as executive vice president during the launch of the company’s OTT platform.
“Each of us at LIV Golf Investments has one shared mission, to holistically improve the game of golf at every level, so I am elated to have the opportunity to join Greg Norman and his team to achieve that goal,” said Staeger. “The innovation we will bring to production will excite and entertain fans in every corner of the globe. I look forward to unveiling our plans very soon.”
White recently completed a 40-year career as a rules official for the PGA Tour. MacNeille has 15 years of experience, having most recently spent seven years as head of communications at the Greg Norman Company.
“As we pursue our goal of enhancing the global golf ecosystem, we are focused on building upon our strong foundation of sustainable growth and are pleased to welcome Will, Slugger and Jane to the leadership team,” said Norman. “Their combined experience and expertise will be invaluable and instrumental, guiding LIV Golf Investments into the future.”
