Life is Good announced the kick off of Faces of Life is Good, a campaign bringing together everyday optimists alongside inspirational celebrities from sports, media, music and fashion.
The Faces of Life is Good community hopes to inspire people to make the conscious choice to focus on the good happening all around them. Members will join together using the hashtag #ThisIsOptimism, and be featured in a growing Faces of Life is Good photo gallery with access to invitation-only positive perks.
“This is a unifying campaign. We truly believe that by appreciating life’s simple pleasures and committing to seeing the good in the world, we can change the conversation,” explained John Jacobs, chief creative optimist and Life is Good co-founder. “We have heard countless stories over the years of people overcoming great adversity simply by choosing to focus on opportunities versus obstacles. Now we’re bringing them all together to inspire optimism in others.”
Numerous celebrities have already joined the community, each with their own unique approach to inspiring others to focus on the good. World Champion gymnast Aly Raisman, for example, is on a mission to celebrate and empower women and girls; New England Patriots Malcolm Mitchell has been helping kids reach their full potential through his “Read with Malcolm” literacy program; and, Mario Lopez exemplifies optimism in action through his work with the Boys & Girls Club where he inspires kids to be the best they can be through fun fitness activities.
Raisman, who helped design a new line of inspirational Life is Good T-shirts promoting authenticity, kindness and courage that will be available this month, explained, “Optimism is a choice. People choose to exercise, they choose a team to root for and they can choose to see the good in life. Faces of Life is Good is a powerful platform that unifies people from all walks of life.”
She added, “Especially when life throws you challenges, it’s important to remember that choosing optimism takes practice!”
Life is Good invites optimists to join the Faces of Life is Good movement and share what optimism means to them by visiting lifeisgood.com/thisisoptimism and using the hashtag #ThisIsOptimism across social media platforms like Facebook, Twitter, and Instagram. The Faces of Life is Good gallery will also allow viewers to shop for merchandise seen in member photos.
The Life is Good Company, a $100 million lifestyle brand, donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of who are facing early childhood trauma.
Photo courtesy Life is Good
