Life Fitness signed an exclusive licensing agreement with Amiee Lynn, Inc., to design, manufacture and market a full line of activewear. The new line will be available later this year in the United States and Canada at specialty retailers and online at www.wearlifefitness.com.
“At Life Fitness, we have instituted a business active dress code because we know that being comfortable is an important part of a movement-friendly environment. The launch of Life Fitness Apparel is the next step in providing exercisers an expanded line-up of options so they can live a healthy lifestyle,” said Chris Clawson, president, Life Fitness. “We expect the line to be extremely well received and are thrilled to work with Amiee Lynn, known for its high quality and popular styles,” said Clawson.
“It is a great pleasure for us at Amiee Lynn to work on the apparel line of such an iconic brand as Life Fitness,” said Brian Drennen, Vice President, Life Fitness Apparel for Amiee Lynn.