Life Fitness will expand its “Green to Go” initiative with a new customer certification program, furthering its commitment to developing products and processes that respect the Earth's resources and create sustainable solutions. The new “Certified Green to Go with Life Fitness” program rewards customers who purchase energy-saving cardio products from Life Fitness.
“There is a growing audience of green-minded exercisers who are becoming more and more aware of their impact on the environment,” said Dan Wille, vice president of global marketing and product development for Life Fitness. “Life Fitness' 'Certified Green to Go' program helps facilities that purchase energy-efficient products set their facilities apart.”
As part of Life Fitness' ongoing pledge to lighten the company's carbon footprint, it recently introduced a hybrid energy-saving feature that works in conjunction with the Elevation Series Engage Cross-Trainers and Lifecycle® exercise bikes. The products automatically switch from electric to self-generated power when a user reaches a certain intensity level, lowering the energy draw from the console by more than 75 percent. The green initiative extends to the LCD TVs seen on many of Life Fitness' products, which utilize power generated from a user's workout to operate.
Facilities that purchase these energy-efficient products and have a minimum of 90 percent of cardio products from Life Fitness qualify for certification proving the facility's green commitment. Qualified customers may complete a certification request to receive their plaque and display in their facility. For more information on the “Certified Green to Go” program, please visit www.lifefitness.com/greencertification.
