The Paris Saint-Germain (PSG) opened a new club store in partnership with Lids and Fanatics at 399 Queen Street West in Toronto.
The store is the first flagship on Rouge and Bleu in Canada, the fourth in North America (New York, Miami, Las Vegas, Toronto), and the 14th worldwide (France (3), London (1), Seoul (1), Tokyo (3), Doha (2).
Lids overseas all PSG stores in Europe and North America as part of the partnership.
Fabien Allègre, chief brand officer at PSG, stated, “Creating a connection between the City of Light and the Queen City by opening this 14th Official Boutique in the heart of Toronto is another contribution to the construction of our global brand and also a way to thank our fans in Canadian territory. We hope to capture the heart of Toronto, spread the magic of football to every corner of Ontario, and that this store will be a symbol of a shared adventure where Parisian dreams meet Toronto’s energy.”
An exclusive capsule collection was created with the Canadian concept store Better Gift Shop, including a limited-edition jersey, to support the store’s opening.
Time with the opening, PSG is partnering with the Play Forever Association, which implements its sports programs for kids living in Toronto focused on education, entertainment and care.
Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings, said, “We are excited to expand our successful partnership with PSG and connect with Canadian consumers in the beautiful city of Toronto. Our latest store will include staples that fans and fashion enthusiasts enjoy, including licensed local team apparel, along with other exciting features that we know will be loved by all who visit.”
Photo courtesy PSG
