Lids Sports Group has acquired Shawnee, OK-based Baptist’s Athletic Supply. Baptist’s, founded in 1922, has 10 outside team salesmen covering all of Oklahoma, north central Texas including the Dallas Metroplex and the west Texas panhandle, and Lids plans to retain all of them.
“Obtaining a property in the sports business with the reputation like Baptist’s is a huge score for us,” states Matt Geske, EVP of Lids Team Sports, “plus it gives us a foothold into some key markets and enhances what our newfound customers will be able to access with regards to services.”
Lids Sports Group, operating within Hat World, Inc., is a subsidiary of Genesco Inc. Founded in 2009, Lids Team Sports is made up primarily of regional team dealers Anaconda Sports (Lake Katrine, NY), the former Brand Athletics (Tigard, OR), and the former Impact Sports (Madison, WI).