France’s football club Paris Saint-Germain (PSG) opened a new permanent storefront in Miami, FL, run and operated by Lids.
The PSG opening follows the Fanatics and Lids-operated PSG flagship store that opened in New York City in early 2022 and collaboration PSG locations in Europe.
“PSG is an iconic franchise, and we are thrilled to take this next step in our partnership,” said Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids and chairman of FanzzLids Holdings. “Miami is a city that truly appreciates sports and is a great fit for this new PSG store location. The reaction from consumers has been positive around the world to our New York and Europe locations. We can’t wait for Miami residents to stop by and see the unique features of this new store for themselves.”
The PSG Miami store sells team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and other apparel. The store also has customization stations, a signature feature in most Lids retail stores, where customers can customize products on-site.
“Football is booming in the U.S. as the country is gearing up to organize an amazing World Cup in 2026. We are delighted to be part of the journey with ambitious projects of PSG stores to swarm all over the U.S. After the launch of the PSG Academy U.S. in 2014 and the successful 2015, 2016 and 2017 summer tours, setting up a new store in Miami is a milestone for the Club, and it brings us closer to our fans in the Magic City. As the only international sports franchise to establish our own retail stores worldwide, we are determined to continue our expansion with Lids, especially in the U.S., a priority market for the Club,” added Fabien Allegre, chief brand officer at Paris Saint-Germain.
The Miami store opening follows the recent showing of the latest PSG lifestyle capsule collection.
Lids Sports Group has over 2,000 retail locations across North America, Europe and Australia. Stores are operated under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and other nameplates. Lids also has locations within select Macy’s department stores nationwide.
Photo courtesy PSG