Lids has launched a new website, LidsHatDrop.com, for exclusive product drops.
The new website is expected to drop two weekly releases with items generally ranging between $45 and $55. The website’s first product drop will be a set of two New Era 59Fifty fitted style hats merchandized for various sports teams, including the Boston Red Sox, Houston Astros and Los Angeles Dodgers. The hats, which have been designed in collaboration with Casino Pack, are priced at $50 and they take inspiration from the design and colors of a traditional poker table and roulette wheel.
Lids is expected to drop more than 40 new products on the site over the next few months.
