The Global Licensing Group has scheduled its in-person Licensing Expo for August 10-12, at the Mandalay Bay Convention Center in Las Vegas, NV. Accompanying the tradeshow is a virtual event, which will be held on August 24-25.
Brand Licensing Europe will be an in-person event held at ExCeL London on November 17-19, 2021, with a virtual event on November 30-December 1, 2021.
Global Licensing Group said that with its multi-platform format, exhibitors and visitors will have access before, during and after the events to schedule and host meetings, review on-demand content and see a wide range of properties available for license.
“We truly understand the importance of relationships and in-person connections to the licensing industry and have therefore made the decision to move both events to a time later in the calendar year,” said Anna Knight, vice president of the Global Licensing Group. “In addition, we have also seen a fantastic response to Licensing Week Virtual, which we ran in June, and October’s month-long celebration Festival of Licensing. Following consultation with many of our customers, we have decided to carry forward the successful elements of these virtual events and learnings from them to run alongside our in-person events in 2021 and beyond. Mu ti-platform events are definitely the future, and the combination of live and online offers no limits to global participation.”
“I know I’m not alone in eagerly anticipating the moment when we can all gather again in person, and this revised timeframe and hybrid solution for our industry’s two flagship gatherings will offer the best chance for that to happen soon and safely,” says Maura Regan, president, Licensing International, Global Licensing Group event sponsor. While we certainly learned this year that nothing can replace actual face-to-face interaction, the unique value of virtual events is their global accessibility. This plan for the 2021 iterations of Licensing Expo and BLE will allow us to have the best of both worlds.”
