Liberty Media Corporation and Backcountry.com have entered into a definitive agreement for Liberty Media to acquire control of Backcountry.com. Terms of the acquisition were not disclosed. Liberty's interest in Backcountry.com will be attributed to the Liberty Interactive group. The transaction is subject to regulatory and other approvals and is anticipated to close in the second quarter of 2007.
Backcountry.com is a pure-play internet commerce company, listed as one of the top 25 outdoor retailers in the United States by Outdoor Business and the operator of the outdoor and action sports eCommerce sites Backcountry.com, BackcountryOutlet.com, TramDock.com, DogFunk.com, SteepandCheap.com and WhiskeyMilitia.com. It is a three-time winner of Internet Retailer's 50 Best Retail Sites award and is a member of the Inc. 500.
“Backcountry is a fast-growing leader in eCommerce and a pioneer in social commerce,” said Michael Zeisser, Senior Vice President of Liberty Media. “We are pleased to welcome entrepreneurs of the caliber of Jim Holland and John Bresee, and their team, into the Liberty family. We look forward to driving collaboration among Backcountry and its world-class
outdoor brands and Liberty's existing eCommerce and television companies. This investment in Backcountry represents another step in our stated strategy to seek acquisitions of commerce companies that have unique value
propositions, outstanding management teams, and strong track records to drive the continued growth of the group of assets attributed to Liberty Interactive.”
“There is no better ally for Backcountry.com than Liberty Media,” said Backcountry.com CEO and co-founder Jim Holland. “Their experience, resources and philosophy will enable us to improve our services and capacity on every level while maintaining the independent spirit and culture that has been integral to Backcountry.com's success. We are excited to work with the Liberty team.” John Bresee, president and co-founder added, “Liberty Media is a pioneer in eCommerce. We're excited to take Backcountry.com to the next level with them.”
Backcountry.com received financial advice from Cowen and Company, LLC and legal advice from Wilson Sonsini Goodrich & Rosati. Liberty Media received legal advice from Sherman & Howard LLC and Baker Botts L.L.P.