Li Ning Company, Ltd. reported that retail sell-through for the second quarter at Li-Ning POS, excluding Li-Ning Young, increased in the low single digits year-over-year.
In terms of channels, the Offline channel, which includes retail and wholesale, registered a low-single-digit increase. Retail (direct operation) declined by mid-single digits, while Wholesale (franchised distributors) increased by low-single digits. The E-commerce channel registered mid-single-digit growth.
As of June 30, the total number of Li Ning stores, excluding Li-Ning Young, in China was 6,099, representing a net increase of 11 stores since the end of the previous quarter and a net decrease of 18 stores since the beginning of 2025. Among the net reduction of 18 POS, direct retail accounts for a net decrease of 19 and wholesale accounts for a net increase of one.
The total number of Li Ning Young locations in China stood at 1,435, representing a net decrease of 18 since the end of the previous quarter and a net reduction of 33 since the start of 2025.
Image courtesy Li Ning
