Levi Strauss & Co. appointed Amisha Jain as senior vice president and managing director of its South Asia-Middle East and Africa (SAMEA) business.

Before accepting the position, Jain was the CEO of Zivame, India’s most recognized intimate apparel brand and platform. Jain scaled the business nine times in three years as CEO. The Reliance Group acquired it in 2020.

Jain started her career as an engineer with Motorola, Inc. and has held roles across multiple functions, including sales, operations and strategy at McKinsey & Company, Nike and Arvind Group.

“We are thrilled to welcome such a dynamic, proven leader to the company,” said Seth Ellison, executive vice president and chief commercial officer, Levi Strauss & Co. “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”

Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the U.S. and Canada.

Levi Strauss brands include Levi’s, Signature by Levi Strauss & Co., Denizen, Dockers, and Beyond Yoga.