Levelwear, a brand division of The Accolade Group, announced it has signed an exclusive, multi-year licensing agreement with NFL PLAYERS to create a line of apparel featuring current NFL players in their college uniforms. Levelwear will utilizie utilize its patent-pending technologies – High Definition Lithography (HDL) and Level FX imagery, in all its apparel designs. Rights to college trademarks have been secured through an agreement with The Collegiate Licensing Company (CLC ).
The apparel collection features players and their schools on T-shirts, sweatshirts, long sleeve crew neck shirts, and fashion tops and is available at select retail locations nationwide – including the college and pro markets of all players in the line — throughout the remainder of the fall.year.
“We are excited about this partnership. It not only highlights a different aspect of players' talent and popularity, but its appeal extends beyond the NFL to a broader base of football fans. Regardless of which pro team fans route for, they will always be loyal to their alma mater and treasure the memories of watching their heroes in action. Levelwear's HD Litho process brings a vibrancy and intensity to the images that put this product at a whole new level within licensed sports apparel,” said Pamela Adolph, NFL PLAYERS vice president of Licensing and Apparel.
“We believe Levelwear's decoration capability combined with support from NFL Players will help create a unique new product option for both college and NFL fans,” said Scott Bouyack, Vice President of Apparel Marketing for The Collegiate Licensing Company.
“We are pleased to be associated with NFL PLAYERS and CLC in this very exciting venture. With our HD Litho technology, we will showcase the fun and exciting photography and imagery of NFL Players from their college playing days in a way that has never before been done. Fans can wear their favorite player in his school uniform in full detail and crisp, rich color,” said Joe Trimboli of The Accolade Group, parent company of Levelwear.
