Skechers USA, Inc. opened the first Skechers-branded retail store in Ireland. The new store in Dublin are part of a program to bring the total number of
Skechers stores by early 2011 to more than 400 worldwide.
The
new Irish store, opened last month, comes as part of a worldwide retail
licensing expansion for Skechers. A second Portugal Skechers store will
open in December in Lisbon. Four new stores recently opened via
partners in Canada (Brampton, Edmonton, and Winnipeg with Town Shoes,
plus Montreal with Bo-Pied). An additional three stores with Canadian
partners are planned for early 2011.
“Every Skechers
retail store is a highly effective outlet for consumer interaction with
our brand,” added Michael Greenberg, president of Skechers. “We're
excited to deliver the complete Skechers experience through our
partnerships in Ireland, Canada and Portugal. This growth illustrates
the strength of our brand and Skechers retail licensing opportunities
around the globe.”
“Our partners understand where and how the
Skechers consumer fits into their marketplaces, and Ireland is no
exception,” began Marvin Bernstein, managing partner for Skechers,
S.Ã .r.l., which is a wholly-owned international subsidiary of Skechers
USA, Inc. “Licensing our retail model around the globe drives brand
recognition and builds on the well-established wholesale business we
currently enjoy in these markets.”
“Skechers is a perfect match
for Ireland and we know men, women and kids will love experiencing this
brand in a true destination shopping environment,” said Paul Gallagher,
managing director of Shuz 4 U. “This is the first stage of plans to open
multiple Skechers stores across Ireland over the next five years.”
Skechers
is building on its strong wholesale presence in Ireland with its first
retail store on Henry Street in Dublin. Spanning over 200 trendy
boutiques and restaurants including department stores like Debenhams,
Henry Street is a prime destination for over 33 million visitors every
year. The new store will operate under a retail licensing partnership
with Irish retailer Shuz 4 U Ltd.
