LEM Helmets, manufacturer of cycling helmets, welcomed Jay Petervary to its growing ambassador team. Petervary – AKA JayP – brings more than 25 years of experience and accomplishments in ultra-endurance and adventure racing to the LEM team.
“Simply put, JayP is an animal on the bike, on any terrain. His relentless hardwork, devotion to finding the next best ride, and stewardship for the sport of cycling is legendary, and we can’t be more excited to have him join the LEM family,” said Keith Cozzens, global brand marketing director at LEM. “Whether pedaling on snow, dirt, or pavement, JayP is always doing it with a smile on his face and an encouraging, professional attitude. His spirit and passion for cycling align with LEM’s values, and we can’t wait to watch our partnership grow.”
Petervary’s accomplishments include 11-time Ultra Iditarod finisher with wins on the 350 and 1,000-mile routes, six-time 2,800-mile Tour Divide finisher and previous record holder, three-time Italy Divide finisher, two-time Arizona Trail Race (750 miles) finisher, and four-time Dirty Kanza 200 finisher and Dirty Kanza XL (350 miles) tandem finisher.
In September 2018, Petervary rode more than 1,000 miles across Kyrgyzstan to capture first place in the Silk Road Mountain Race. Of the 98 competitors who started the race, only 29 finished.
Based in Victor, ID, Petervary invests much time and resources in giving back to the cycling community – from speaking at clinics to hosting his own events and winter cycling camps. He is also an ultra-endurance cyclist for Salsa Cycles.
“I’m really stoked to be apart of LEM. The mission and direction the brand is headed aligns well with everything I do, and I look forward to continuing to grow with them,” said Petervary. “It’s important to me to have a relationship with my brand partners that goes beyond just gear. Collaborating on projects and other brand aspects helps build a strong bond and I’m excited to do that with LEM.”
Petervary joins current National MTB Marathon Champion Amy Beisel on LEM’s ambassador team.
Image courtesy LEM Helmets