Bell’s career with Leica has spanned almost 25 years, during which time he has held a variety of roles.

“I’m looking forward to taking a more active role in the Sport Optics Division and working closely with our entire team to enhance the Leica experience for our users,” said Bell.

Teryy Moore, vice president of Leica Sport Optics, said, “Bell’s tenure and experience with Leica provides the unique qualifications of in-depth product knowledge and an understanding of the uniqueness of the Leica brand, as well as the histry and culture of Leica.”

Bell most recently held the position of national Sales Manager – Canada.  Since he assumed that responsibility in 2007, the Canadian market has shown consistent sales growth as a result of expansion and development of the dealer base and sales structure.

Bell holds a bachelors of science degree in marketing and an MBA in corporate communications from Fairleigh Dickinson University.