LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the two companies entered into a strategic partnership to cross-promote their brands.
“LeftLane Sports continues to expand at a double digit pace month over month, connecting Outdoor and Fitness enthusiasts to the brands they love. Our acquisition of 118Boardshop will propel us into new categories, giving our members access to a wider variety of brands and offers,” said LeftLane Sports Co-Founder Erik Fialho.
The buyout carries significant advantages for LeftLane Sports. “We now have access to thousands of new members and nearly 100 new brands. Our expanded reach will solidify our position in the marketplace, giving us the strength to dominate in the fourth quarter,” said Fialho. The company has moved quickly with its integration of the new website. Users can now seamlessly move between the two sites, shopping both inventories simultaneously and using one shopping cart across both. 118Boardshop has also drastically reduced its shipping times from the typical 14-21 days experienced on other Private Sale sites. The site is now shipping orders within 1 business day, a strategy that has set LeftLane Sports apart from other Private Sale sites.
LeftLane Sports management went on to say that it will continue to pursue new product categories in the coming months. The expansion will be driven both by in-house initiatives and through further acquisitions. The company declined to state which categories it would pursue, but mentioned that it is already in talks with potential brand partners and other private sale sites.
About LeftLane Sports
LeftLane Sports (www.leftlanesports.com) is an exclusive private sale site offering premium Outdoor, Fitness, and Action Sports products at up to 70% off retail. Site membership is free and requires only a name and email address. LeftLane Sports was founded in 2009 by industry veterans and friends, Helio Fialho, Maggie Bartels, and Erik Fialho. To become a member, visit www.leftlanesports.com or www.118boardshop.com
