LeftLane Sports said it has surpassed 6 million members to cement its status as one of the largest members-only e-commerce companies in the sporting goods industry.

“We are very proud of our success thus far in 2014,” said Erik Fialho, the retailer’s Chief Strategy Officer. “Through hyper-targeted marketing efforts, strategic partnerships, and
massive viral referrals, we doubled our membership in the past 18 months.”

Since its launch in 2009, LeftLane Sports has become a destination for endurance, outdoor, and action sports enthusiasts due to its continued dedication to its members. The retailer has created a blend of curated daily sales and year-round selection of footwear, apparel, and gear. 

“As a company, we are dedicated to our members. We listen to our members and act quickly on what they want,” continued Fialho.

The company, which uses the tag line “Gear You need, Prices You Want, and Service You Deserve,” recently launched its LeftLane Sports Guarantees, which offers a 90 day return policy, free returns, lowest price guarantee, 14-day price drop guarantee, product integrity guarantee, and lost package protection.

LeftLane Sports (www.leftlanesports.com) is a members-only retail website offering premium Endurance, Outdoor, and Action Sports products at up to 70 percent off retail. Site membership is free and requires only a name and email address. LeftLane Sports operates the largest network of members-only retail websites in the sporting goods industry, including LeftLaneSports.com, Seshday.com, PlanetGear.com, TightLinz.com, and Gearup.Active.com. The company was founded in 2009 by industry veterans and friends, Helio Fialho, Maggie Bartels, and Erik Fialho and is headquartered in San Luis Obispo, CA.