Leatt Corporation entered an exclusive distribution agreement with ZyroFisher for the UK and Ireland, which represents other recognized brands in the cycling industry, including Camelbak, Bell & Giro, Cateye, Blackburn, Continental, Huffy, Look, RockShox, SRAM, Time, and Zipp.
“We are excited to partner with Leatt and distribute their outstanding products to the UK and Ireland,” commented Nadine Thompson, CCO, ZyroFisher. This collaboration aligns with our mission to provide retailers and consumers with the best cycling products available.”
During its second-quarter earnings call, the South Africa-based developer and manufacturer of protective gear for the active sports market alluded to a coming change in the UK, indicating that sales to its global distributors decreased by 33 percent for the quarter.
“Distributors continue to manage industry-wide stocking dynamics, current ordering patterns, and the addition of some very exciting new distributor partnerships in the UK, Europe, and emerging markets are a highlight that will filter through to our results over the next several quarters,” said Leatt. International sales decreased to $6.34 million for the period, while U.S. sales increased to $3.73 million.
ZyroFisher will begin distributing Leatt products in the UK and Ireland in Spring 2025, with pre-orders starting November 2024, providing a larger portfolio of mountain bike-oriented protective products.
“Our new MTB portfolio of bicycle components, including handlebars, grips and ultra-light stems and pedals, are all more examples of Leatt innovation, design and technical expertise,” said Founder and Chairman Dr. Christoper Leatt on the Q2 call, underscoring the opportunity.
Regarding the ZyroFisher deal, Leatt CEO Sean Macdonald said, “We are absolutely delighted to join forces with ZyroFisher, a bicycle PAC specialist with a great brand and personality fit for Leatt. We are looking forward to continuing our expansion in the UK bicycle market with a strong, experienced and ambitious partner that has the ability to distribute our growing line up of innovative products to a wide community of riders.”
Image courtesy Leatt Corporation
