Franklin Resource Group has hired industry veteran Layne Rigney as VP of Sales and Marketing. Rigney brings over twelve years of experience in the sporting goods, outdoor, and cycling markets. Rigney is joining Marty Lillis Franklin Resource Group after spending the last four years with PowerBar as Director of the Sporting Goods Division.

“Franklin Resource Group brings incredible value to its clients by closing the gap between brand strategy and retail execution”, Rigney says. “Franklin’s slogan is ‘We create sell-though’ and in my experience I’ve found that to be absolutely true”.

“We are thrilled to have Layne join the team. He has a very successful track record of developing and executing retail programs and will add tremendous value to our already-impressive array of client services.” says Marty Lillis, President.

Rigney will join Franklin Resource Group on May 19th and will be based on the West Coast. He can be reached at 510-910-3723 or at