LaserMax announces a new partnership with Alliance Sports Group, L.L.C. to support Southeast sales.


LaserMax will be added to the Alliance Sports Group (ASG) product portfolio starting this month. ASG will represent LaserMax with key distributors at the store level, provide onsite training, accommodate sales requests and support in-store promotions.


“ASG has been behind high quality shooting sport brands in the marketplace for over 45 years,” said Eric Haase, Vice President of Sales and Marketing for LaserMax, “We trust they will bring the same enthusiasm to the LaserMax brand and provide our dealers and distributors with the utmost service.”


LaserMax will continue to provide product sales, customer service and warranty support through their Rochester, New York facility.