Russell Corporation has sold the Southern Athletic trademark and related assets The L&L Group, which has licensed the brand since May 2002. The L&L Group, privately held and formed in 1948, owns Foremost Athletic, L&L Concession Co, Reach Athletic, and Union Jacks Soccer.
Southern Athletic will manufacture a complete line of Baseball/Softball uniforms for 2004 in addition to its current basketball and volleyball uniform categories.
“Southern Athletic will be a superb addition to our product lines,” said John Levy, chairman and CEO. “We will offer our customers a consistent, competitive, quality line of team uniforms, specializing in on-time delivery to sporting goods recreational and team dealers.”
