LACOSTE and the ATP, governing body for the mens professional tennis circuit, have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and footwear on the court of the tournament, LACOSTE will also continue to dress the linesmen and ball kids.
This partnership includes a sales area dedicated to the brand that will offer the next LACOSTE collection, including outfits worn by the LACOSTE champions.
As part of the restructuring of mens tennis in 2009, the Barclays ATP World Tour Finals will replace the Tennis Masters Cup, currently held in Shanghai, as the year ending finale of the ATP World Tour.
LACOSTE's ambassadors include tennis players such as Andy Roddick, Richard Gasquet, Alizé Cornet and Tatiana Golovin. LACOSTE also has a presence at international tennis tournaments such as the US Open, Roland Garros and the Australian Open.
Television coverage of the 2007 Tennis Masters Cup was distributed to over 166 countries and watched by a cumulative worldwide audience of 50 million people. The 2009 Barclays ATP World Tour Finals will be held in late November at Londons O2 Arena.
