L.L. Bean reached an agreement to become the title sponsor the Bayside Bowl in Portland, ME.
“Bayside Bowl is excited to welcome L.L. Bean as the title sponsor of this year’s PBA League Elias Cup. L.L Bean is Maine’s iconic brand,” said Justin Alfond, co-owner of Bayside Bowl. “We are also thrilled to continue our partnership with the Maine Office of Tourism. We couldn’t have picked better partners to showcase the best of Maine to the country.”

“Bayside Bowl and the Portland community can’t wait for the Professional Bowlers Association to come back to town,” said Charlie Mitchell, Bayside Bowl’s managing partner. “The Elias Cup and the Roth/Holman Doubles Championship showcase the world’s best bowlers, most passionate fans and incredible sponsors that realize what a big deal this event is for our state.”

“We’re super excited to be partnering with two great organizations, the PBA and Bayside Bowl, on this fun, unique event,” said Chuck Gannon, L.L. Bean’s corporate advertising manager. “This is a rare opportunity right in our own backyard, so we’re really happy to be involved. Plus, bowling is a great activity for folks of all ages, especially families.”

The entire event will take place from April 9-16. The MaineQuarterly.com Roth/Holman Doubles Championship will be aired live on ESPN on April 16 at 1 p.m. ET.

The L.L. Bean PBA League Elias Cup will air on ESPN on four consecutive Sundays at 1 p.m. following the doubles telecast: April 23 and 30, and May 7 and May 14. ESPN telecasts also live stream on ESPN3 and the WatchESPN app.