L.L.Bean is continuing with its Canadian store expansion with a location opening this year in suburban Halifax. North American Development Group (NADG) said that it is welcoming L.L.Bean to Dartmouth Crossing, with its new 15,000-square-foot store scheduled to open in mid-2021.
L.L. Bean saw three new stores open in Canada in 2020, bringing the current total store count to four, excluding the soon-to-be Halifax location. L.L.Bean’s first Canadian store opened in Oakville Ontario in August 2019. That was followed by openings in Ottawa, Barrie, Don Mills, and Vaughan Mills last year.
Oberfeld Snowcap is leading the expansion which will see as many as 20 stores open in Canada over the course of a decade in partnership with Canadian distributor Jaytex Group.
The retailer launched its Canadian e-commerce site in the fall of 2018, followed by the introduction of a Canada-specific catalog.
Despite the pandemic, L.L.Bean sales in Canada have grown. E-commerce sales are up significantly compared to 2019 and the brand has seen a two-fold increase in first-time Canadian shoppers.
Photo courtesy L.L.Bean
