L.L.Bean entered into a three-year partnership with the nationally recognized non-profit organization Hike it Baby.
Hike it Baby’s purpose is to provide support and resources to build communities that help get families outside with children from birth to school age, in hopes of raising a new generation with an appreciation, respect and love of the outdoors. L.L.Bean will be the Presenting and Founding Partner of the Trail Network, a section on their web site where family and friends can conveniently find hikes in their area that are family friendly and connect with local like-minded outdoor enthusiasts. The tool will be made available to the public in the fall of 2018.
“Partnering with Hike it Baby was a natural choice, as our two organizations share many of the same values—a passion for the outdoors, a respect for nature and the environment, a strong sense of community and especially their desire, like ours, to ensure we instill a love of the outdoors into the next generation,” said Christina Semanyshyn, strategic partnerships manager at L.L.Bean. “We’re eager to work closely with them to remove barriers to participation and make it as easy as possible for friends and families to explore the outdoors in their own communities and beyond.”
Today, Hike it Baby has over 300 branches and close to 180,000 active families who regularly engage in over 2,500 hikes monthly across North America. L.L.Bean and Hike it Baby are announcing their three-year partnership in celebration of the American Hiking Society’s National Trails Day, which is Saturday, June 2.
“We are incredibly excited to be partnering with L.L.Bean in a multi-year relationship. Like L.L.Bean, we are focused on getting families out into nature, so we couldn’t imagine a better fit. L.L.Bean has the long history of supporting families and we have strong activation with families connecting across the country on a daily basis, so together we are going to work toward raising a nature-loving generation. This will include making trail access easier for families with young children nationwide,” said Shanti Hodges, founder of Hike it Baby.
