Fitbit Inc. announced that the company has shipped more than one million Fitbit Versa devices since general availability began on April 16. Additionally, Fitbit announced that more than 2.4 million users have already used the company’s new female health tracking feature, which became available to all Fitbit app users last month.
Within the first two weeks that female health tracking was made available to iOS and Windows users, more than one million users began using this feature. Now, with cross platform availability for Android users as well:
- More than 2.4 million users have added the feature to their Fitbit app
- 1.8 million users have added at least one period to the calendar
- More than 500,000 users have added two or more retrospective periods
- Nearly 700,000 users have logged one or more symptoms
“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well-positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”