L Catterton, the consumer-focused investment firm, has significantly invested in Storyteller Overland, the manufacturer of off-road, off-grid vehicles headquartered in Birmingham, AL.

Storyteller Overland, founded in 2018, manufactures Class B RV and expedition vehicles. In addition to selling its vehicles at over 40 dealers in the U.S., it also offers adventure gear, accessories and technology for the outdoor lifestyle enthusiast.

With L Catterton’s investment, Storyteller Overland plans to accelerate product development, invest in manufacturing and enhance its dealer network. The financial backing will also enable the company to explore new opportunities to expand and innovate within the outdoor adventure market.

“With its strong product offering, sizable dealer network and engaged community of adventurers, Storyteller Overland is the clear leader in the adventure vehicle space,” said Matt Nugent, a partner in L Catterton’s Growth Fund. “In just a few years since its founding, Storyteller Overland has captured considerable market share and has established itself as the new standard of excellence for Class B RVs. We look forward to working with the Storyteller Overland team to continue growing its adventurer community and to help them reach new levels of success.”

“We are so excited for this brilliant partnership with L Catterton,” said Jeffrey Hunter, CEO of Storyteller Overland. “Their deep expertise in the consumer sector, coupled with their track record of supporting high-growth companies, makes them an ideal partner as we continue to expand our business and bring our vision of adventure to more people around the world.”

L Catterton has significant experience investing in outdoor brands. Current and past investments in the space include Pinarello, Getaway, Airxcel, Truck Hero, Heartland RV, and Leslie’s. L Catterton is joined by RX3 Growth Partners, Wheelhouse and Virentes Partners Group.

Image courtesy  Storyteller Overland