The rebrand results from a year-long effort under new leadership to understand KT’s value proposition.
The “Crush Every Moment” campaign aligns with KT’s new purpose: “empower movement to unleash everybody’s potential and meet physical goals no matter how big or small.”
“Being active is a fundamental need for many people. When pain and injuries limit our ability to do the things we love, our quality of life is seriously impacted,” said Jessica Klodnicki, KT CEO. “‘Crush Every Moment’ is a rallying cry for active people of all levels and interests to use KT technology to pursue their passions and attain their personal goals.”
The new name will appear on its recyclable, eco-friendly packaging, including updated graphics and educational tools. KT said it is also rolling out an educational app this spring.
