KT, the manufacturer of kinesiology tape and sports recovery solutions, announced the launch of its KT Soothe product line, which supports pain relief and promotes muscle recovery.

Featuring KT Tape Soothe and KT Health Soothe Magnesium Cream, the lineup “harnesses the power of lavender and magnesium, two time-tested natural ingredients, to provide holistic wellness and multipurpose pain management for active individuals and athletes alike,” said KT in a media release.

The launch of KT Soothe also kickstarts KT’s new Rule Your Recovery campaign, an initiative designed to spotlight KT Soothe and the expanding lineup of recovery solutions.

“Consumers are increasingly seeking natural, multipurpose solutions for pain management, and we’re excited to meet that demand with KT Soothe,” said Jennifer Holahan, KT’s chief marketing officer. “By infusing our trusted original kinesiology tape with magnesium and lavender and developing a breakthrough magnesium cream, we’re continuing to lead the way in innovative solutions that enhance the well-being of our customers.”

KT Tape Soothe with Lavender and Magnesium infuses KT’s patented pre-cut strips and active cotton fabric with natural lavender essential oil and magnesium for an aromatherapeutic recovery experience. The hypoallergenic, latex-free formula works like the original KT Tape by lifting the skin to increase local blood flow for pain relief and support in muscles and joints. It provides up to three days of continuous support, helping to alleviate soreness while promoting relaxation and muscle recovery. Each package contains 20 pre-cut strips.

KT Health Soothe Magnesium Cream is tailored to active lifestyles. It delivers pain relief for sore muscles with the added benefit of Arnica Montana for anti-inflammatory support. Key ingredients include Magnesium, Lavender Essential Oils, Arnica, Aloe, Shea Butter, Vitamin E, and Jojoba Oil for a hydrating blend for healthy skin. Made in the USA, in a 4 oz. jar.

Building on the success of the KT Ice Series, the KT Soothe Line expands the brand’s portfolio of recovery solutions, reinforcing its commitment to a well-rounded approach to pain management and muscle care. The KT Soothe Line is available online and at retail partners nationwide

Image courtesy KT