Krimson Klover announced it has increased its international sales in 2020 despite the impact of COVID-19.
KK’s 2020/21 collection can now be found in more than 10 countries worldwide including Austria, Germany, Switzerland, United Kingdom, Italy, France, Spain, Russia, Czech Republic, Japan, and Canada.
“We’ve added for this season Europe’s largest specialty fashion eCommerce retailer Zalando and Germany’s biggest sports retailer Sport Scheck,” said Andreas Nägele, Arnold Sports, Germany, head of international sales.
Since its launch in 2010, Krimson Klover has established itself in the Alpine sports category. The brand has spent the last decade building its reputation in North America with more than 500 retail accounts. The brand is taking the next step in its strategic global expansion focusing on inventory, recycled fibers and the expansion of its retro fashion while leading in athletic base layers and its latest down and hybrid collections.
Nägele explained why Krimson Klover translates well overseas: “When we first met with Krimson Klover, we knew the timing for retro graphics and bold color were ideal for Europe. As a signature mark, the designs and base layer weights are unique for our resort clients, and they relish the energy that Krimson Klover brings to the market. Our buyers appreciate that these are products for women inspired by women.” He added, “For 2020, we are also able to open doors with Krimson’s super-fine merino sweaters — a highly competitive market in Europe. This is something of a nod to its high-quality standards and styling.”
“It’s true; the brand is in demand. In ISPO Munich last season, the buyers were three-deep waiting their turn to see what Krimson Klover had to bring to market. Buyers are attracted to our artist graphics on our baselayers, attention to detail, 100 percent fine merino sweaters, and our mid-layer collection that goes from Ski to Outdoor. The result was worldwide orders and added distribution relations. Our primary European partner for world-wide sales coordination is with Arnold Sports in Germany, led by Andreas Nägele. They have been essential to this success,” said Victoire Dumont, national sales director, Krimson Klover.
