Kona Bicycle Company has expanded their 2005 “Groove Approved” bike park program to include 9 of the worlds leading mountain bike park resort destinations.
In addition to its 6th year as the official bike of the Whistler Mountain Bike Park, the Groove Approved parks Kona will work with are the Snowshoe Mountain Resort in West Virginia, Winter Park Resort in Colorado, Californias Northstar at Tahoe, Panorama Mountain Village in BC, as well as Leogang in Austria, Australias Mt. Buller Resort, Todnau, Germany, and Les Gets in France.
Kona provides these parks with access to a fleet of special edition Stab Garbanzo dual-suspension downhill bikes for riders, as well as several Stab Primos and Kona Stuff apparel for guides and on-mountain personnel, as well as assistance with event development and promotion. Groove Approved parks in North America also receive free replacement parts from industry leaders including WTB, E13, Hayes, Marzocchi, Fox and Race Face.
In addition, Groove Approved parks in the North America will host Kona Demo days, where bike park visitors will have an opportunity to ride the latest Kona bikes, meet Kona Clump team members and soak up the Kona vibe. The dates include:
- June 25-26 at Northstar, CA
- July 2-3 at Panorama, BC
- July 30-31 at Winter Park, CO
- August 3-7 at Whistler, BC (during Crankworx)
- August 13-14 at Snowshoe, WV
Working closely with the resorts and Konas dealers around the region, Kona has excelled in building a bike program that meets the special needs of the resorts mountain bike parks that benefits the dealers by building brand credibility and designing promotions that drive customers into the dealer locations.
