Kokatat, the watersports apparel and accessories company, appointed Jeff Turner as its sales and marketing manager. The 20-year veteran's past posts included VP of marketing at Swiss Army Brands/Victorinox, director of sales and marketing for Horny Toad Activewear,
and general manager of Nikon Eyewear.
“We will be initially focused on the development and implementation of our long term strategic marketing and sales plan, supporting the continued success of the global Kokatat brand,” said Turner.
Immediately prior to relocating to the Redwoods in Arcata, California, where Kokatat started and has remained for 40 years, Turner attended the Outdoor Retailer Summer Market 2010 to begin his new role. “In Salt Lake I was able to see the extent and depth of the respect for the Kokatat brand, team and products,” he says.
“After an extensive search to find the right match for the position, we are more than pleased to have found Jeff and look forward to having such a qualified personality and businessman on board with us,” said Founder and CEO, Steve O'Meara