Kohl's Corp. and PVH Corp. announced Izod branded men's sportswear and dress clothing will be available at Kohl's stores nationwide and on Kohls.com, beginning in fall 2014.
Izod is a strong addition to Kohl's existing line-up of national powerhouse brands including Nike, Adidas, Levi's, Converse and many more.
“Renowned for athletic-inspired, colorful apparel and functional designs with flair, the launch of Izod at Kohl's fills a growing demand from our customers for top quality and bold style at a compelling value,” said Don Brennan, Kohl's chief merchandising officer. “Expanding our best-in-class national strategy with the addition of this iconic brand provides our shoppers with a more robust selection at an incredible value, further differentiating us in the marketplace.”
The Izod at Kohl's men's assortment will feature sportswear and dress apparel, including golf separates, woven sport shirts, sweaters, knit shirts, shorts, suit separates, dress shirts and dress pants.
“Kohl's is synonymous with offering customers world-class brands at an exceptional value, and we are excited that Izod will now be part of that offering,” said Molly Yearick, president of Izod. “Kohl's has been a successful channel for PVH's Heritage Brands, including Van Heusen and ARROW, and we are thrilled to further our partnership with the addition of Izod.”
The launch of Izod menswear at Kohl's will be supported by an omnichannel marketing campaign.