Kohl’s announced the nationwide launch of Kohl’s Rewards, the company’s new simplified loyalty program, offering customers an opportunity to earn more Kohl’s Cash coupons on purchases.
Beginning Tuesday, Kohl’s Rewards members will earn 5 percent Kohl’s Cash every day no matter when, or how, they choose to shop, as well as personalized deals and perks throughout the year, and a special birthday gift. The program replaces the chain’s previous loyalty program Yes2You Rewards in which members earned points on purchases that were then converted into rewards.
“We will maximize value for our Kohl’s customers nationwide with the launch of Kohl’s Rewards by rewarding them with more Kohl’s Cash every day,” said Greg Revelle, Kohl’s chief marketing officer. “Kohl’s has always been synonymous with value – and over the last decade, we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers. Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Kohl’s. It’s unlike any other program, benefitting every rewards member – whether they are just getting to know us or shopped with us for years.”
The new offering will also leverage personalization capabilities to create unique customer deals and perks for members. Other new elements include the printing out a customer’s Kohl’s Rewards balance on the shopping receipt, digital reminders of available Kohl’s Cash coupons, and syncing Kohl’s Rewards balances across channels.
Kohl’s has been piloting Kohl’s Rewards in 13 markets, and the program has been met with a strong customer response. The success of the pilot program led to the company’s decision to roll out Kohl’s Rewards nationally.
More information is available here.
Logo courtesy Kohl’s
