Kohl’s Corporation singed a license agreement with Tony Hawk, Inc. which grants exclusive rights to the Tony Hawk footwear brand to Kohl’s. The license encompasses a range of footwear products, including fashion skate shoes and sandals, and will be in all Kohl’s stores and Kohls.com beginning February 2007. License exclusions include the professional skate shoe category and sporting goods items defined as ski boots, snowboard boots, swim fins or other similar footwear sport performance items sold at sporting goods stores. Kohl’s will be responsible for product design and Tony Hawk will be part of the design review process. Kohl’s will manage sourcing, distribution, marketing and all other functions.

Tony Hawk, an action sports icon and the most influential athlete in skateboarding history, is the founder of the Tony Hawk footwear collection. He was ranked the number one vert ramp skateboarder in the world every year from 1984 to 1996. With a highly successful suite of licenses already in place, including his signature video games on a number of popular consoles and hand-held platforms, Tony Hawk is one of the most visible links between the action sports world and the mainstream consumer market. Hawk is also the founder of Hawk Clothing, which was sold to Quiksilver, Inc. in 2000 and was exclusively licensed to Kohl’s in 2005.

“We are excited to expand our brand offerings at Kohl’s, further connecting more people with action sports culture,” said Tony Hawk. “With the success of the Hawk apparel line and now the new shoe collection, both exclusively at Kohl’s, we are even more committed to keeping the line true to our culture.”

“As a boardriding legend, Tony Hawk has strong name-recognition among Kohl’s young male shoppers and their parents. We look forward to developing the Tony Hawk Shoe collection as an extension of the Tony Hawk Clothing line, offering an alternative cross-category brand that addresses the style demands of today’s young male shopper,” said Kevin Mansell, president of Kohl’s. “This exclusive partnership with Tony Hawk, Inc. strengthens our mission to deliver world class brands to consumers and continues to differentiate Kohl’s in the marketplace.”