Kohl’s rolled out a new Kohl’s Rewards program enhancement nationwide, offering all Rewards members that use their Kohl’s Card an elevated earn rate of 7.5 percent Kohl’s Rewards on every purchase. Previously, all Kohl’s Rewards members would earn 5 percent Kohl’s Rewards regardless of payment method.
Kohl’s Rewards members also receive deals and perks for birthdays and year-round.
“Customers love our simplified Kohl’s Rewards program that leverages personalized offers and Kohl’s Cash,” said Greg Revelle, Kohl’s chief marketing officer. “We partnered closely with store associates and customers to understand how we could make our benefits even more robust. We’re taking our industry-leading Kohl’s Card to the next level by offering customers 50 percent more in Rewards every time they use their Kohl’s Card, providing them stronger everyday value when they shop at Kohl’s.”
Over the past year, Kohl’s has piloted the enhanced cardholder Rewards offering in more than 100 stores across eight markets and has been met with a positive response from cardholders. Kohl’s saw an increase in Kohl’s Rewards enrollments in the pilot markets, more Kohl’s Card acquisitions and usage, and an overall sales lift. The pilot program’s success led to the company’s decision to roll out the benefit to all markets nationwide.
Photo courtesy Kohl’s
