KJUS USA has recently named Michael Collin as brand manager. Collin will be responsible for marketing and branding activities for KJUS in North America, and in addition will handle sales representation in the New England territory. Collin will work from the KJUS USA Farmington office and from his home office in Portland, ME.

“Michael brings to KJUS a strong marketing background and a passion for snow sports,” said Kurt Widen, KJUS USA’s COO. “We have been very successful in building our sales and brand in North America over the past 5 years and with Michael’s intimate knowledge of the market’s landscape and creativity we look to take the KJUS brand to the next level and strengthen our position as the leader in high tech skiwear.”

Collin joins KJUS USA from Fendler Communications, a public relations and marketing communications firm based in Portland, ME, where he spent over eight years. During his time at Fendler he worked on various accounts, including UVEX and Fila, and was most recently charged with the Confluence Watersports and Thule car racks accounts.