Kitsbow Cycling Apparel released its Icon Flannel Shirt in more fits and sizes. With the recent introduction of its Icon Ample Athletic Fit for women, consumers can select from 59 sizes and fit combinations in Pendleton plaid or heathered wools and denim.
“One of the hallmarks of the Kitsbow apparel experience is the tailored fit,” explained David Billstrom, CEO. “The product team constantly strives to increase the number of fits and sizes so that customers have a true choice in selecting a garment that really fits their body. We all know that this is a deep challenge inherent in the apparel business, and I’m proud that Kitsbow currently offers 4,600 different size/fit/color combinations in our product catalog.”
The Icon Flannel Shirt comes in two men’s silhouettes—Signature Fit and Relaxed Athletic Fit and two silhouettes for women—Icon Shirt for women and Ample Athletic Fit.
- Signature Fit features fitted shoulders and torso in a more true-to-size garment.
- Relaxed Athletic Fit offers more room in the shoulders and chest for a greater range of motion and a moderately tailored look.
- Icon Shirt for women offers more room in the chest and hips.
- Ample Athletic Fit accommodates more body types in the chest and hips.
All silhouettes for men and women come in regular, tall and short, and all four fits are available in XS-XXL.
Photo courtesy Kitsbow
