Tami Fujii, co-founder of women’s golf apparel brand Kinona, assumed the role of CEO effective March 1. Co-Founder Dianne Celuch remains chief operating and merchandising officer, responsible for design, product development, supply chain, inventory planning, and international sales.

Kinona’s director of e-commerce, Kirsten Wlaschin, was promoted to senior director of marketing, overseeing marketing functions and its online business. Wlaschin brings decades of marketing experience to her role, including positions as the director of marketing for Ivar’s, Inc. and brand marketing manager for Eddie Bauer.

Kinona products are located in 400 country clubs and resorts, including Whistling Straits, Big Cedar Lodge and Kapalua, Nordstrom, and Dillard’s.

“Kinona continues to expand across both domestic and international markets and is now available in Canada, Mexico, Iceland, and Vietnam,” said co-founder Dianne Celuch. “Interest from international customers remains strong, and we look forward to announcing our entry into new international markets this year.”